Tabby Tiger - strategic, multi-channel comms for the charity sector

Creating and implementing comms plans

Stuck in a rut? Don’t know where to start? No time to be targeted? Don’t worry, my wide range of skills and experience means I can come up with ideas to communicate with your target audience, tailored to your budget and aspirations, no matter how small.

I describe myself as a ‘Jack of all trades’, having previously worked in roles that encompassed copy, content and comms, press, PR, marketing, customer service, social media, brand management, sponsorship, and events.

That means I have a multi-channel approach, which I believe is more beneficial than focusing on one area.

Copy and content

Just give me a brief, and I’ll give you the words! I’ve always loved writing, and I can produce press releases, website pages, news items, blogs, articles, promotional materials and more.

I enjoy the thought processes behind producing pieces too, so I always consider your organisation’s tone of voice, who the target audience is and where the piece is destined to end up,

Copy and content can be a one-off request if that’s all you need.

Social media management or post creation

Although gaining organic reach is hard for small organisations these days, I believe a social media presence is crucial for everyone. Whatever you do, there will be a platform where your target audience hangs out.

I have a good understanding of how best to use Facebook, X, and Instagram to help you get noticed and meet your objectives, whether it’s building brand awareness, driving traffic to your website, or generating leads. I’m a hashtag nerd and like to demonstrate best practices for each platform.

Engagement is vital for social media success; it should never be used as a broadcast-only tool - that just won’t work. You’ll turn your followers off if you ignore their comments and messages, and it's vital to spend some time engaging with others' posts too.

If you need elements of the above plus something else, it’s still worth a chat, as my network includes very good people I can team up with, including photographers, videographers and animators, branded goods producers, website builders, printers, and more.

Let’s talk money

When I first started out, I packaged my services up into neat bundles for people to choose from. I soon realised that more flexibility was needed, so I now price each project individually and offer a discounted rate for charities and start-ups.

Although the cost of hiring a freelancer can seem daunting, my clients find that it frees up their valuable time to focus on other tasks or on the areas they’re best at, so it’s a worthwhile investment.